Coke Solutions

Create Cool In-Store Merchandising with Design Machine

Your go-to resource for powerful, personalized marketing tools

As a business owner, you need powerful marketing messages to draw in customers and influence purchasing behavior. Standardized materials work well in many instances, but they can't convey information specific to your operation. That's where the Coca-Cola Design Machine comes in.

The free, easy-to-use tool helps Coca-Cola partners customize materials such as pole signs, shelf talkers, base wraps, banners, static clings and more. It drives speed to market with customized POS printed locally. Start by searching for a program (Holiday, Olympics, etc.) or brand to find the appropriate template for your business, and then simply customize pricing, product images, offers and logos to meet specific business needs.

Using the templates on Design Machine means you'll never need Coca-Cola brand approval, as built-in guidelines for templates ensure the content is always in alignment with global standards. Further, all material uploaded to Design Machine has been color separated to guarantee printing results that are true to the correct color representing each brand.

Registering is easy. Once you access Design Machine, you can create personal design folders to meet your business needs; search marketing materials based on customer demographic, brand preferences, channel or events; and save your content, including work in progress, to readily access and reuse from anywhere you have internet access. Tutorials and user information are available in the Support Center help you become a Design Machine expert.

Additionally, you can:

  • Download your customized POS in a high-resolution, print-ready file or send orders to Coca-Cola printing facilities to be printed and delivered within days.
  • Easily share both customizable templates and static content with anyone regardless of whether they are a Design Machine user.

Coca-Cola Design Machine is a simple way to access best-in-class creative, activate campaigns and build brand loyalty. And it's just one way The Coca-Cola Company partners with you.

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Published: December 07, 2015