The Coca-Cola Commitment was on display at the 2016 National Association of Convenience Stores (“NACS”) Show in October. The Coca-Cola Company highlighted the many ways it partners with convenience retail customers to help grow business and maximize profits, from proprietary Coca-Cola research and shopper insights to new products and merchandising solutions. The Company’s booth featured a virtual convenience store with insights and best practices for each area of the store.
Practical Tools and Insights
The big news at the show presented how The Coca-Cola Company works with convenience retail customers to leverage beverages and drive sales and profits, convert shoppers into loyal consumers, connect with communities to give back, and make a difference.
“At The Coca Cola Company, we are committed to providing our retail partners with not only leading brands and innovative beverages, but also shopper solutions that strengthen performance in all areas of the store,” says Diane Wallace, vice president of Retail Marketing, Coca-Cola North America. “We strive to equip our convenience retail partners with practical tools and insights they can leverage to grow their business.”
The Coca-Cola Company offers six core capabilities exclusively to convenience retail partners to help grow business: actionable insights; branding, beverage and industry expertise; preferred categories and leading brands; differentiated shopper marketing solutions; engaging local activation, and operational and executional excellence.
Preview of New Products
The NACS Show featured a range of new Coca-Cola® products in key categories including products like Sprite® Cherry, Sprite Zero® Cherry, Gold Peak® Diet Green Tea, Gold Peak® Slightly Sweet Tea, FUZE® Tea “Sweet and Lightly Tart” Flavor Fusions and Gold Peak® RTD Tea Lattes, Gold Peak® RTD Coffee and Dunkin’ Donuts® RTD Coffee. By expanding its portfolio of leading brands and products, The Coca-Cola Company continues to fulfill consumers’ evolving needs and preferences.
Solutions Throughout the Store
A virtual convenience retail store tour allowed guests to experience how The Coca-Cola Company’s shopper solutions and actionable insights help convenience retailers succeed with shopper segmentation and innovation at cold vaults, fill-in zone merchandising programs, foodservice strategies, impulse zone tactics, and insights into buyer conversion at the gas pump. The Coca-Cola Company also shared innovations designed to engage consumers: the Arctic Coke cooler, currently being tested in select markets, that uses proprietary technology to provide a “super cold” beverage experience; and a facial recognition program developed by partner EyeQ to demonstrate how the technology can be used at the gas pump and around the store to engage consumers, provide digital coupons, and offer unique messages to drive in-store traffic.
The next NACS Show is October 17-20, 2017 in Chicago.