Today’s shoppers are hungry for convenient, time-saving meal options that keep up with busy schedules. The Coca-Cola Company’s Perfectly Paired Solutions can meet these needs – while increasing loyalty and selling larger baskets – through Perfectly Paired Solutions for meals. The proprietary tool, which is also available for snacking solutions, allows customers to create additional food pairing, food and beverage bundles, and activation plans to use in-store.
Perfectly Paired Solutions provides insights and resources to meet retail market challenges head-on, and to grow beverage and food sales at grocery stores, supermarkets, and convenience retail stores. The comprehensive tool includes multi-dimensional strategies to help Coca-Cola customers sell not only more beverages, but more food items as well.
Consumer Demand for Meal Solutions
Shoppers are looking for meal solutions that are inspiring, fast, easy, and fresh in focus. Inspiring ideas appeal to millennials who seek solutions to help unleash their inner foodie.¹ It’s also important to attract the 63% of Americans deciding what to eat less than an hour before the mealtime.² Shoppers who purchase prepared meals are motivated by convenience and ease of use.³ Prepared meals are a quick alternative to preparing food from scratch for 72% of shoppers.⁴ And, interestingly, 76% of shoppers purchase prepared meals to have on hand when they don’t want to cook.⁴ Fresh food is a large consumer influencer, with consumers indicating the importance of fewer processed goods.⁵ Almost 30% of the top 25 grocery growth categories are in the chilled or perishable categories.⁴
A Comprehensive Approach
With these market factors in mind, The Coca-Cola Company can help customers create a foodservice solution by evaluating opportunities in six categories: platform; people; products; pathways and pairings; picture of success (PicOS); and promotions.
Finally, The Coca-Cola Company ensures meal activation strategy functions at full capacity and provides comprehensive performance metrics and ROI data.
To learn more about how you can leverage the Perfectly Paired Solutions tool to grow foodservice sales, talk to your Coke representative today.
¹ Kantar, “A Millennial and Her Grocery Store”, October 2015
² Wall Street Journal, Forget Dinner, It’s Always Snack Time in America, July 2014
³ Mintel, Prepared Meals and Side Dishes, May 2014
⁴ FMI Grocery Industry Trends 2015, Food IQ 2015, Nielson Retail Execution Audit custom study 2015, NPD Group Survey 2014, Coca-Cola iSHOP 2015, Mintel, Prepared Foods May 2016, Nielsen Strategic Planner and Nielsen Perishables, 52 w/e 9/26/15
⁵ Consumer Beverage Landscape 2015