Coke Solutions

3 Ways to Boost Your Coca-Cola Merchandising Game

Websites provide thousands of options for beverage promotion

Specialty merchandise and point-of-sale materials showcasing Coca-Cola brands create excitement among consumers and can help grow beverage sales. Through Coke Catalog, Design Machine and Spread The Red, The Coca-Cola Company makes it easy for business partners to access thousands of merchandising options, so that they can promote the Coca-Cola brands their customers love in fun, new ways. Thanks to these websites, Coca-Cola cups, signage, patio umbrellas, t-shirts, baseball caps, coolers, menu boards and much more are only a few clicks away.

Coke Catalog
Accessible to Coca-Cola partners, Coke Catalog features hundreds of items for foodservice operators and retailers of all types to incorporate into their business strategies. Coca-Cola branded eco-friendly drinkware, glasses and tumblers, and condiment dispensers are popular with foodservice operators. Ice, counter cards and barrel coolers are ideal for c-stores. Other items include door decals, banners, coasters and apparel in several styles across a range of brands. Ordering and delivery tracking are easy.

Design Machine
The Coca-Cola Company knows that its business partners need professionally produced, customizable point-of-sale materials featuring a variety of brands, and that's why Design Machine exists. Delivering hundreds of ideas for special promotions, occasions or events, as well as templates to execute on those ideas, the site allows foodservice operators and retailers to search marketing materials by brand, program (sporting activity or season, for example) or execution type (such as counter cards, displays, barrel wraps or outdoor signs). An animated tutorial takes users through a step-by-step how-to.

Spread the Red
Like Coke Catalog, Spread The Red offers a variety of merchandise featuring the most popular brands of The Coca-Cola Company, but goods are geared more toward premiums and giveaways and customization is an option. Off-the-shelf items ‒ everything from t-shirts and caps to coolers, umbrellas, barstools and jigsaw puzzles ‒ are in-stock and ready for same-day shipping. Or users can customize selections in the Merchandise Design Center: Adding a logo to Coca-Cola branded merchandise highlights a user's partnership with The Coca-Cola Company. Dual-branded premiums, such as clothing, bags and accessories, make excellent employee incentives; customized polo shirts look cool at an organization's sports or community event.

Together, Coke Catalog, Design Machine and Spread The Red make up the comprehensive stable of merchandising resources Coca-Cola business partners need to make a powerful marketing impact.

Published: May 08, 2015