Coke Solutions

Excitement Bubbles for smartwater® sparkling

Popular carbonated beverage has consumers excited over the brand

Beverage Industry magazine readers named smartwater® sparkling Best New Product of 2015, which just goes to show: Consumers are bubbling with excitement over the brand.

The beverage brings together the purity of vapor-distilled water and electrolytes with the perfect amount of carbonation for a crisp, satisfying taste. smartwater sparkling is the carbonated version of the popular smartwater, the top-selling premium water brand in the United States, according to data from Nielsen Scanning (Annual 2010-2014, Total US — All Measured Channels).

For retailers and foodservice operators, the opportunity in smartwater sparkling lies in the fact that consumers often prefer sparkling beverages at meals, according to CBL survey data on unflavored packaged water (still versus sparkling) for the period October 2014 to July 2015. What's more: Premium water is the third-largest-growing beverage segment, according to data from Nielsen Scanning (52 W/E Aug. 15, 2015); and the sparkling water category is expected to grow by double digits over the next three years, according to the Mintel Bottled Water Report (March 2015).

"smartwater®sparkling appeals to ambitious millennials carving their own way; people who are driven, creative and health-minded."
—Caroline Kibler

As Caroline Kibler, brand director for smartwater, explains, the original smartwater is a popular choice for stylesetters, fitness enthusiasts, business travelers and people on the go. smartwater sparkling is an opportunity to expand the brand in to new occasions and capture a share of the fast-growing premium unflavored sparkling water segment.

"smartwater sparkling appeals to ambitious millennials carving their own way; people who are driven, creative and health-minded," Kibler says. "smartwater sparkling is about elevating the journey ... elevating everyday meal or snack experiences. smartwater sparkling isn't just for special occasions — it's about making every day more elevated."

smartwater sparkling is available in 1-liter bottles in U.S. grocery stores, clubs and drug stores and is merchandised with other sparkling water brands. 20-oz. bottles and 20-oz. six-packs hit shelves in March 2016.

With the addition of smartwater sparkling to its beverage portfolio, The Coca-Cola Company has offerings in each sparkling water segment: unflavored, unsweetened sparkling, with smartwater sparkling; flavored, unsweetened sparkling, with DASANI® Sparkling, and flavored, sweetened sparkling,
with Minute Maid® Sparkling.

To learn more about smartwater sparkling, contact your Coca-Cola Representative.

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Refreshing News About Sparkling Beverages
DASANI Sparkling Gets an Update
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Published: June 03, 2016