Coca-Cola Life® made its U.S. debut in 2014, resonating with consumers who covet a reduced-calorie beverage sweetened with cane sugar and stevia leaf extract. Now with the launch of the 1-gallon, 2.5-gallon and 5-gallon bag-in-box (BIB) formats, foodservice operators can meet the increasing demand by offering Coca-Cola Life at the fountain.
The Demand for Alternative Sweeteners
With 35 percent fewer calories than leading colas1, Coca-Cola Life appeals to consumers who appreciate greater choice when it comes to sweetened sparkling drinks. The sweetener is made by extracting and purifying the stevia plant components. Together with cane sugar, the stevia leaf extract gives Coca-Cola Life its refreshing great taste.
In the Mainstream
Coca-Cola Life will continue to be promoted as part of the mainstream Coca-Cola® beverage lineup, while emphasizing the brand’s main difference: alternative sweeteners. The brand is intended to complement existing foodservice products, such as Coke®, Diet Coke® and Coke® Zero Sugar, and it will be promoted in key markets throughout the year during sports broadcasts as well as over the holidays.
In addition to purchasing Coca-Cola Life BIBs, operators can market the beverage with signage, stickers and other merchandising elements.
The Coca-Cola Company’s ongoing investment in Coca-Cola Life will help drive greater awareness and wider foodservice availability for the fountain format — and help operators convert more customers to drive sales.
For more information on Coca-Cola Life fountain, contact your Coca-Cola representative.
1 Calories per 8 fluid ounces: Coca-Cola Life™: 60 calories. Leading colas: 100 calories.