Diet Coke® IT'S MINE™ Launches
Features an array of unique 12-ounce glass contour bottles
Prepare yourself for a serious splash of color. The Diet Coke® IT'S MINE™ program is underway, and it features a brilliant array of one-of-a-kind 12-oz. glass contour bottles. A continuation of the brand's Get A Taste campaign, the exciting new program launched February 1.
"The launch of the IT'S MINE program is a continued celebration of our fans' unique, steadfast love for the delicious taste of Diet Coke," said Rafael Acevedo, Group Director, Diet Coke, Coca-Cola North America. "Through a robust, integrated national program, we're inviting fans to choose from millions of unique Diet Coke designs, selecting the one they feel is uniquely their own."
How did we do it? Diet Coke partnered with HP Inc. to leverage their innovative HP Indigo printing technology as part of design development and bottle production. First, Diet Coke created 36 'base' designs inspired by the bubbles, fizz, taste and spirit of Diet Coke. Then, through HP's software, the base designs were used to automatically create millions of entirely new graphics.
Through a robust, integrated national program, we're inviting fans to choose from millions of unique Diet Coke designs, selecting the one they feel is uniquely their own.
In addition to the limited-edition 12-oz. glass bottles — a first in the U.S. brand's history — the program includes a variety of bright designs on 7.5-oz. mini cans, 8.5-oz. aluminum bottles, 12-oz. and 16-oz. cans, and 500-ml and 20-oz. PET bottles. Though not one of kind, those designs are equally colorful, fun and inviting to consumers, supporting the IT'S MINE presence in-store and helping to drive incremental purchases.
The Diet Coke IT'S MINE program runs through April. For more details, contact your Coca-Cola representative.
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