Coke Solutions
DASANI Sparkling

DASANI® Sparkling Water Bubbles Up at the Fountain

Six sparkling water flavors add fizz to the fountain lineup

DASANI® Sparkling available with fountain equipment

The demand for DASANI® Sparkling water, with its exciting flavors and refreshingly crisp taste, continues to grow. Work, mealtime, chilling out or on the go — consumers choose DASANI Sparkling because they appreciate the combination of flavor and fizz.

Now foodservice operators can cater to these bubble-loving customers with a fountain option, thanks to the availability of DASANI Sparkling in the 2.5-gallon bag-in-box (BIB) format.

Sparkling Sparks Shopping
Across all beverage categories, water takes the No. 3 spot to represent one third of total dollar beverage segment growth.1 Among health-conscious consumers, particularly millennials and parents of younger children, the quest for a naturally flavored, zero-calorie, great-tasting option has fostered revenue opportunity for brands within the water category. When bubbles are added, the excitement builds — which is also why sparkling drinks are so popular.

Just how popular?

This category has grown so exponentially that the number of shoppers has increased by 17.1%2 with household spend up by 21.8%.2 The forecast: more and more bubbles for more consumers and a projected 17% compounded annual growth in sparkling water sales from 2015 to 2018. 3

The message to foodservice operators: Ride the wave to increase incidences and sales.

Fountain Flavors
As a water brand, DASANI enjoys broad appeal and has an 86.7% awareness among consumers,4 providing a promising foundation for the fountain category.

Following the popularity for DASANI Sparkling in 8-pack cans, 2.5-gallon BIBs are available in lime, berry, black cherry, strawberry guava, blood orange and tropical pineapple.

Operators can cater to consumers looking for an unsweetened, zero-calorie beverage without artificial flavors or juices by adding DASANI Sparkling to the fountain lineup.

For equipment or branded point-of-sale elements, contact your Coca-Cola representative.

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Sparkling Water Growth Bubbles to the Surface

Sources:
1 Nielsen Scanning, 52 WE August 15, 2015
2 Nielsen Homescan Panel, Total US, Total Retail, 52 WE December 31, 2016
3 Nielsen Scanning, AMC 2013-2015, Mintel Bottled Water Report – March 2015, p. 36
4 Source Bev360, June 2016

Published: October 06, 2017