The demand for DASANI® Sparkling water, with its exciting flavors and refreshingly crisp taste, continues to grow. Work, mealtime, chilling out or on the go — consumers choose DASANI Sparkling because they appreciate the combination of flavor and fizz.
Now foodservice operators can cater to these bubble-loving customers with a fountain option, thanks to the availability of DASANI Sparkling in the 2.5-gallon bag-in-box (BIB) format.
Sparkling Sparks Shopping
Across all beverage categories, water is the second largest category and No.1 in value growth.1 Among health-conscious consumers, particularly millennials and parents of younger children, the quest for a naturally flavored, zero-calorie, great-tasting option has fostered revenue opportunity for brands within the water category. When bubbles are added, the excitement builds — which is also why sparkling drinks are so popular.
Just how popular?
This category has grown so exponentially that it is the second largest water segment1 with household spend up by 21.8%.2 The forecast: more and more bubbles for more consumers and a projected 17% compounded annual growth in sparkling water sales from 2015 to 2018. 3
The message to foodservice operators: Ride the wave to increase incidences and sales.
As a water brand, DASANI enjoys broad appeal and has an 86.7% awareness among consumers,4 providing a promising foundation for the fountain category.
Following the popularity for DASANI Sparkling in 8-pack cans, 2.5-gallon BIBs are available in lime, berry, black cherry, strawberry guava, blood orange and tropical pineapple.
Operators can cater to consumers looking for an unsweetened, zero-calorie beverage without artificial flavors or juices by adding DASANI Sparkling to the fountain lineup.
For equipment or branded point-of-sale elements, contact your Coca-Cola representative.
1 Nielsen Scanning | Total AMC | 52 WE July 22, 2017
2 Nielsen Homescan Panel, Total US, Total Retail, 52 WE December 31, 2016
3 Nielsen Scanning, AMC 2013-2015, Mintel Bottled Water Report – March 2015, p. 36
4 Source Bev360, June 2016