DASANI DROPS® Adds Splash to Drink Mix Sales
Consumers can customize their water while retailers watch profits grow
As consumers seek more variety in their beverages, DASANI DROPS®, a concentrated liquid flavor enhancer, adds a refreshing splash to the mix. This product enables users to customize their water and presents growth opportunity for retailers.
Adding flavor to water appeals to today's busy and active consumers who reach for thirst quenchers. And DASANI DROPS is a perfect companion to DASANI®, a highly visible and trusted bottled water brand.
The squeezable 1.9 fluid-oz. bottle that fits in the palm of your hand offers great value with 32 servings (one-third teaspoon per serving) and features a flip-top closure making it easy to carry, use and store.
DASANI DROPS is available in grocery, mass, drug and convenience retail, as well as in foodservice establishments. Grape and Cherry Pomegranate have joined the list of scrumptious flavors including Strawberry Kiwi, Pink Lemonade, Pineapple Coconut and Mixed Berry. And, all of the flavors are zero calories (per 8 fluid-oz. serving when mixed with water as directed).
"DASANI DROPS is beneficial for on-the-go consumers – the resealable package lets you use it whenever and wherever you want, and there are multiple servings per container," says Geoff Henry, brand director for DASANI. "A lot of consumers want to personalize their beverages. With zero calories (per 8 fluid-oz. serving when mixed with water as directed), DASANI DROPS is a fantastic solution to help meet their daily hydration needs.
"Shoppers' interest in concentrated liquid enhancers is gaining momentum and helping to secure more shelf space in stores. Although the product is sold in the drink mix section, we created merchandising elements to display in the bottled water aisle and with coolers," adds Henry. "To stimulate even more sales, we developed bundle offers with DASANI."
For all retail channels, DASANI DROPS is a natural fit for customers looking to add consumer value, and increase sales and profits.
Henry encourages retailers to strongly consider dedicating more space to liquid concentrates: "Liquid enhancers are rapidly taking off, and if a retailer wants to catch the wave, now is the time to do it."
POS materials can be found on Design Machine (select DASANI DROPS under the Marketing Brand filter). For product and program details, contact your Coca-Cola representative.
DASANI DROPS was selected as one of the winners of Progressive Grocer2013 Editors' Picks. The entries were evaluated on innovation, taste/functionality and value.