Coke Solutions

The Coca-Cola Freestyle® Beverage Lineup Expands

20 new varieties from Minute Maid®, vitaminwater® and Coca-Cola®

More beverage combinations with the Coca-Cola Freestyle dispenser

These are exciting times for fans of the Coca-Cola Freestyle® dispenser. Twenty additional flavors now appear on Coca-Cola Freestyle 8000 and 9000 self-serve and crew-serve dispensers: seven Minute Maid® drinks, seven Minute Maid Lightdrinks, three vitaminwater® options, and lemon flavor added to three Coca-Cola® trademark products. These new varieties join more than 100 other choices available with the dispenser.

The additions for 2016 are:
Minute Maid Fruit Punch
• Minute Maid Peach
• Minute Maid Orange
• Minute Maid Grape
• Minute Maid Mixed Berry
• Minute Maid Limeade
• Minute Maid Cherry Limeade
• Minute Maid Light Fruit Punch
• Minute Maid Light Peach
• Minute Maid Light Orange
• Minute Maid Light Grape
• Minute Maid Light Mixed Berry
• Minute Maid Light Limeade
Minute Maid Light Cherry Limeade
• vitaminwater Motivate (peach)
• vitaminwater Captivate (strawberry citrus)
• vitaminwater Razzy b (raspberry)
• Coca-Cola Lemon
• Diet Coke® Lemon
• Caffeine Free Diet Coke Lemon

Remarkably, 15 of the brands were added to Coca-Cola Freestyle dispensers without a technician visit. Software built into the dispenser allows new recipes to be broadcast universally, keeping operations easy for customers while providing consumers more of what they may want.

Current consumer demand for low- and no-calorie beverages is not a short-term trend. Foodservice and retail businesses can increase profitability not by replacing what they're already doing, but by adding choices.

Minute Maid represents a beverage category previously not available with Coca-Cola Freestyle. These selections are part of a strong lineup, where brands communicate quality and great taste in the minds of consumers.

According to recent sales numbers in the United States, 48% of Coca-Cola Freestyle drinks consumed are products that fall outside the traditional top 10. Just like with other retail industries, such as music or clothing, greater choice frequently leads to greater overall sales. Why? Because more choice means broader reach and personalized experiences relevant to the way today's consumers like to think about meals and snacks.

To learn more or see if Coca-Cola Freestyle is right for your operation, contact your local representative.

More About Coca-Cola Freestyle:
Drive Social Media Engagement with Coca-Cola Freestyle
SmartPAK Coca-Cola Freestyle Reduces Waste
Coca-Cola Freestyle Named Tops by National Restaurant Association

Published: August 01, 2016