Coke Solutions

POWERADE® Grape

POWERADE® is formulated with ION4® to help replenish four electrolytes lost in sweat. The formulation launched in 2009 to replace the former POWERADE® product lineup.

@POWERADE
Product Category Sports Drinks
Brand Positioning

POWERADE® is the sports drink that helps underdog athletes power through adversity.

Target Audiences Young Adults , Athletes
Features and Benefits

POWERADE® ION4® helps replenish four electrolytes lost in sweat. It’s formulated with a 6% carbohydrate solution to help provide energy to working muscles and vitamins B3, B6 and B12 to help support energy metabolism.*

More Info