Coke Solutions

Pibb Xtra

Pibb Xtra® provides an intensely flavored, refreshing spicy cherry alternative to regular cola.

Product Category Carbonated Soft Drinks , Low & No Calorie
Brand Positioning

To young adults looking for intense sensations (everything you do is bigger, bolder, better), Pibb Xtra is the intensely flavored, refreshing carbonated soft drink that helps satisfy your lifestyle and helps you get the most out of life.

Target Audiences Young Adults
Features and Benefits

A refreshing, Naturally and Artificially Flavored Spicy Cherry Cola.