Fanta®
The multi-sensory, fruity flavors of Fanta® provide a bubbly, exuberant and playful consumption experience.
@Fanta| Product Category | Carbonated Soft Drinks |
|---|---|
| Brand Positioning | Fanta® provides the escape from the "everyday mundane." |
| Target Audiences | Multi-Cultural Youth |
| Features and Benefits | Multi-sensory experience that inspires the exuberant spirit in all of us with fruity, bubbly and vibrant colors that captures the senses; broad appeal across African-American, Hispanic and Anglo-American ethnic groups. |
Bottle/Can; Fountain (BIB)