vitaminwater® Dispenses Great-Tasting Hydration

vitaminwater^® brings its great-tasting hydrating flavors and brand personality to the dispensed beverage lineup of The Coca-Cola Company. vitaminwater dispensed gives convenience retailers and foodservice operators another avenue to please away-from-home and on-the-go patrons with high-quality refreshment.

The dispensed product comes in some of the same delicious varieties as bottled vitaminwater, including:

• vitaminwater xxx (acai-blueberry-pomegranate flavored + other natural flavors) – garnering the brand's highest purchase and largest commercial volume¹
• vitaminwater zero™ squeezed (lemonade flavored + other natural flavors) – incurring the highest sales velocity in vitaminwater's zero calorie product portfolio¹
• vitaminwater revive (fruit punch flavored + other natural flavors) and vitaminwater essential (orange-orange flavored + other natural flavors) – representing two of the five highest-turning flavors in foodservice¹

Ingredient-enhanced water beverages have broad consumer appeal², and vitaminwater leads this beverage category³.

"vitaminwater is a brand people seek because it tastes good," says Shonda Lawary, Product and Package Commercialization lead for glacéau. "In addition, vitaminwater's appeal lies in its excellent source of key B vitamins, good source of antioxidant vitamin E, as well as other unique combinations of nutrients, which vary for each variety⁴."

Dispensing Success
Dispensed beverages are a way to recruit new consumers and a splendid complement to snack and meal occasions.

Available in a postmix bag-in-box (2.5 gallon BIB) formula vitaminwater dispensed is ideal for existing dispensing valves. For high-volume outlets, the vitaminwater Hydration Station is a dedicated four-valve dispenser that delivers unique flavors without having to convert an existing valve on a traditional beverage dispenser.

Colleges and universities, healthcare facilities and workplaces are snapping up the beverage offering, which is also suited for quick-service restaurants, full-service restaurants, convenience retail outlets, large store/club foodservice areas, amusement/leisure/recreation sites, cinemas, plus gaming and lodging locations.

For more information about adding vitaminwater dispensed to your beverage mix, contact your Coca-Cola representative. You also can access point-of-sale tools on Design Machine and merchandising elements on Coke Catalog.

¹Consumer Beverage Landscape 2011 (TCCC)
²Coca-Cola THIRST Survey 2012
³Nielsen, CR, YTD, w/e 3-9-13
⁴Nutrient levels in vitaminwater^® dispensed are different from the bottled product. See www.vitaminwater.com/#fountasia for more information.