With today's consumers counting both pennies and calories, there's demand for more portion choices and creative ways to enhance the total meal experience. Foodservice operators have successfully responded with small plates, lunch portions and appetizers that double as entrées, as well as with sharable tapas and family meals. But a small plate doesn't have to come up short — for patrons or restaurateurs.
This dining trend delivers a big experience at reasonable prices, leaving consumers with money and appetite to reinvest in other menu items such as beverages and desserts. The popularity of small plates also reinforces that diners enjoy the social aspect of eating out — being with others as they try and share dishes. In other words, patrons value a total meal experience: great food and beverages, an emotional connection with family and friends, and an occasion to remember.
Get Big Results Out of the "Small" Trend
Foodservice operators can leverage this hot trend by pairing Coca-Cola beverages with hip dining options. Remember, most diners have a set amount of money to spend, so small plates provide an opportunity to include beverages in their order. Consider these additional tips:
Take advantage of this "small" opportunity to drive significant results: a total meal experience that diners can enjoy and greater restaurant profitability.