Gold Peak® Lemon Iced Tea
Gold Peak® Tea - Home Brewed Taste You'll Love at First Sip™
@GoldPeak| Product Category | Teas , Low & No Calorie |
|---|---|
| Brand Positioning | One sip of Gold Peak’s, authentic home-brewed taste provides the feelings you get from the comforts of home. |
| Target Audiences | Adults |
| Features and Benefits | Gold Peak® Tea is a high quality ready-to-drink iced tea with an authentic home brewed taste. Gold Peak® starts with mountain grown tea, real sugar (all flavors excluding Unsweet and Diet) and pure filtered water to craft our one-of-a-kind home-brewed taste. We offer many tea flavors in a variety of packages. Gold Peak® is available in retail with both chilled and ambient/shelf stable products, and our dispensed Variety Tea Towers and Fresh Brewed Urns are available in FSOP and Retail. Gold Peak® is a leader in RTD Tea, contributing over 25% of all retail dollar growth in 2015. (Source: AC Nielsen AMC YTD 10/3/2015) In 2015, Gold Peak® became the 20th billion-dollar brand within The Coca-Cola® Company. In 2014, Gold Peak® had its biggest marketing and media investment ever, including a TV commercial running in national media. In 2015, this investment was increased by almost 50% and the double-digit growth has continued on both retail routes to market. |