FRESCA®
FRESCA® offers distinctive, citrus grapefruit taste for sophisticated adults.
| Product Category | Carbonated Soft Drinks , Low & No Calorie |
|---|---|
| Brand Positioning | FRESCA® is the adult soft drink with the distinctive, citrus grapefruit taste that invites consumers to sip and savor the unexpected. |
| Target Audiences | Adults |
| Features and Benefits | No caffeine, flavor and taste appeal; diverse consumer base; 100% Natural Flavors (on Original Citrus and Peach Citrus varieties). |
Bottle/Can, Fountain (BIB)