Diet Coke®
Diet Coke® is the perfect refreshment for people who want no calories, but plenty of taste. Launched in 1982, Diet Coke® is now the #1 sugar-free beverage brand and the #2 beverage brand in the United States.
@DietCoke| Product Category | Carbonated Soft Drinks , Low & No Calorie |
|---|---|
| Brand Positioning | For aspirational adults, Diet Coke® is the smart solution that helps keep them at the top of their game. |
| Target Audiences | Adults |
| Features and Benefits | No sugar, no calories; bubbles/effervescence; adult cola taste. |
Bottle/Can, Fountain (BIB)