Coke Solutions

Diet Coke®

Diet Coke® is the perfect refreshment for people who want no calories, but plenty of taste. Launched in 1982, Diet Coke®  is now the #1 sugar-free beverage brand and the #2 beverage brand in the United States.

Product Category Carbonated Soft Drinks , Low & No Calorie
Brand Positioning

For aspirational adults, Diet Coke®  is the smart solution that helps keep them at the top of their game.

Target Audiences Adults
Features and Benefits

No sugar, no calories; bubbles/effervescence; adult cola taste.

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