DASANI®
DASANI® offers a pure and crisp clean taste in a redesigned bottle that consumers can feel good about. PlantBottle® packaging is The Coca-Cola® Company's latest innovation in packaging that uses renewable materials in a plastic bottle that is up to 30% made from plants and is still 100% recyclable. We are proud to offer PlantBottle packaging for all DASANI® packages nationwide, showcasing our leadership in the bottled water category.
@dasaniwater| Product Category | Water & Water Beverages , Low & No Calorie |
|---|---|
| Brand Positioning | DASANI® is better by design: Better Designed Water – state of the art purification process and ideal mineral blend for pure, fresh taste. Better Designed Package – PlantBottle packaging and continual lightweighting initiatives. Better Designed Future – Give it Back™ recycling education and environmentally responsible marketing programs. |
| Target Audiences | Young Adults |
| Features and Benefits | Great tasting purified water, enhanced with minerals for a pure, fresh taste. And DASANI® PlantBottle packaging is: Up to 30% made from plants. 100% recyclable. An important step toward The Coca-Cola® Company's future goal of producing all of our plastic bottles from 100% renewable materials. |
PlantBottle packaging