First came the post-holiday slump in January. Then a sluggish spring break in March and early April. But now it's summer and restaurants are enjoying a healthy boost in foot traffic. By marketing food and drink specials that cater to seasonal appetites, a foodservice operator can convert revelry into revenue.
Beverage Trends
QSR Chains Shift Toward Higher-Margin Drinks
Lisa Jennings, NRN Online
QSR chains are cautiously balancing their need to launch enticing new products with the inclination to counteract rampant inflation in key commodities. As a result, Jack in the Box, Taco Bell, KFC and others are shifting toward higher-margin drinks, snacks as food costs punish profits.
Operations Central
Creativity and Courage Can Lead to the Next Great Idea
Joey Reiman, CEO, BrightHouse
The is no way to build the next great idea. If you are not taking risks, you're not maximizing yourself. Fortune favors the bold. Nevertheless, those in business continue to espouse that everyone should do business as usual. This is poor advice for those who want to enjoy the riches created by radical thinking.
