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Made with real fruit juices and/or fruit puree, Minute Maid® Smoothies are a cool treat that feeds into a hot consumer trend. |
| Product Category |
Smoothie Mixes |
| Brand Positioning |
For consumers who are proactive and optimistic about their wellness, Minute Maid is the brand that makes them feel good from the inside out. |
| Target Audiences |
Adults 18-34 |
| Features and Benefits |
Fruity taste; filling snack; fun, indulgent treat with "good for you" perception; the perfect "lifestyle" food for today's consumer. |
| Packaging |
Shelf stable comes in a 46-fl.-oz. Combibloc. Frozen comes in a 32-fl.-oz. Cable Top. |
| Flavors |
Shipped Frozen: Banana, Mango, Peach, Pomegranate Berry, Raspberry, Strawberry, Strawberry Banana. Dairy-Based: Vanilla ice Cream, Non-Fat Vanilla Yogurt. Shelf-Stable Mixes: Mango, Strawberry, Strawberry Banana. Flavors may vary by market. |
| Food Pairing |
Breakfast / Brunch - Savory, Breakfast / Brunch - Sweet, Snacks - Salty |
| More Info |
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