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Home> Our Products> Gold Peak®
 
Gold Peak®
Gold Peak® by Coca-Cola Brands GOLD PEAK® TEA – HOME BREWED TASTE YOU’LL LOVE AT FIRST SIP™
Product Category Ready-To-Drink Iced Tea, Dispensed Iced Tea (Fresh Brewed & Post-Mix)
Brand Positioning One sip of Gold Peak’s, authentic home-brewed taste provides the feelings you get from the comforts of home.
Target Audiences Age 25-49; Core Age 30
Features and Benefits

Gold Peak Tea is a high quality ready-to-drink iced tea with an authentic home brewed taste. Gold Peak is made with high quality tea leaves, real sugar (all flavors excluding Unsweet and Diet), no preservatives and pure filtered water to craft our one of a kind home brewed taste. We offer many tea flavors in a variety of packages. Gold Peak is available in retail with both chilled and ambient/shelf stable products, and our dispensed Variety Tea Towers and Fresh Brewed Urns are available in FSOP and Retail.

Gold Peak is a leader in RTD Tea with 5 consecutive years of double digit growth. (Source: AC Nielsen AMC 52 weeks ending 12/23/2013) In November of 2013, Gold Peak brand awareness hit an all-time high. In 2014 Gold Peak will see its biggest marketing and media investment ever, continuing to build consumer awareness of and demand for the Gold Peak brand.

http://www.goldpeaktea.com
Packaging CHILLED: 59 fl. oz. carafe, 89 fl. oz. carafe, 2 x 59 fl. oz. twin-pack
AMBIENT: 18.5 fl. oz., 6 x 16.9 fl. oz. 6-pack, 12 x 18.5 fl. oz.12-pack
DISPENSED: Variety Tea Tower (postmix), Fresh Brewed Tea Tower
Flavors RETAIL FLAVORS:
  • Sweet Tea, Unsweet Tea, Diet Sweet Tea, Lemon Tea, Green Tea, Lemonade Tea, Raspberry Tea
FOODSERVICE FLAVORS:
  • Variety Tea Tower (post-mix)
  • Sweet Tea, Unsweet, Sweet Green, Southern Style Sweet, Diet Black, Diet Green, Peach, Raspberry, Citrus White
  • Fresh Brewed Urns:
  • Sweet, Unsweet, Raspberry Lemonade, Diet Raspberry Lemonade, Peach Papaya Green Tea, Strawberry Kiwi
Food Pairing BBQ, Burgers / Steaks, Fried Foods, Italian / Mediterranean - Olive Oil Based, Salads - Lighter Protein, Salads - Richer Protein, Sandwiches - Lighter Protein, Sandwiches - Richer Protein, Sandwiches - Vegan
More Info Growth Opportunity in Tea