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Hi-C®
Hi-C® by Coca-Cola Brands The explosive fruit taste of Hi-C®, with 100% vitamin C per serving, can be enjoyed anytime, anywhere.
Product Category Non-Carbonated Fruit Drinks
Brand Positioning Hi-C is the fruit drink that best fuels fun for youth of all ages. With a colorful, explosive fruit taste, kids can enjoy Hi-C anytime, anywhere. Hi-C contains 100% vitamin C, so moms can feel good about serving it.
Target Audiences Moms with kids under the age of 8 years.
Features and Benefits Great tasting, exciting fruit fun; with 100% vitamin C per serving.
Packaging Fountain (BIB), 6.75-fl.-oz. Box in 10-packs, Frozen Dispensed
Flavors Hi-C® Flashin’ Fruit Punch® and multiple flavors; may vary by market. Retail Flavors (Box): Blazin’ Blueberry®, Boppin’ Strawberry®, Flashin’ Fruit Punch®, Grabbin’ Grape®, Orange Lavaburst®, Poppin’ Pink Lemonade®, Smashin’ Wild Berry®, Strawberry Kiwi Kraze®, Torrential Tropical Punch®, Wild Cherry. Fountain Flavors: Flashin’ Fruit Punch®, Lite Flashin’ Fruit Punch®, Lite Orange Lavaburst®, Orange Lavaburst®, Poppin’ Pink Lemonade®. Frozen Dispensed Juice: Hi-C Flashin’ Fruit Punch® (naturally and artificially flavored)
Food Pairing BBQ, Burgers / Steaks, Mexican / Latin, Salads - Richer Protein, Sandwiches - Lighter Protein, Sandwiches - Richer Protein, Sandwiches - Vegan
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