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Home> Our Products> Diet Coke Frost Cherry
Diet Coke® Frost Cherry
Diet Coke launched in 1972 and has since grown to be the #2 SSD brand in the US and the #1 Diet SSD brand in the US1, helping to establish the category. In 2014, we will launch an extension of the brand into a new category: Frozen Carbonated Beverage. At only 30 calories per 20-oz. serving has a delicious taste with cherry flavor and other natural flavors, like Diet Coke Cherry.
Product Category Frozen Carbonated Beverage
Brand Positioning Diet Coke Frost Cherry is a great tasting low calorie treat with a taste reminiscent of Diet Coke.
Target Audiences Millennials (18-34), FCB users, Diet Coke loyalists, CR shoppers
Features and Benefits Uplifting Refreshment; Great Taste; Fun Treat
Packaging Fountain
Flavors Cherry
Food Pairing Snacks - Salty, Snacks - Sweet

1Beverage Digest Factbook 2012

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