| MAKING THE RIGHT IMPACT IN YOUR STORE, EVERY TIME
Execute Marketing Programs at the Outlet Level You’re striving for simply the best guest experience at every restaurant location. Coca-Cola Foodservice has the expertise to execute ideas at the outlet level—optimizing results. We apply a disciplined approach—our proprietary Beverage Marketing Model—to turn ideas into unique initiatives against segmented consumer occasions and needs.
Programs and Tools to Build Awareness and Trial We build a customized, comprehensive merchandising program that will keep beverages top of mind, generating trial and increasing sales.
Coca-Cola’s three essential elements of effective merchandising:
- Putting the right message at each phase of the purchase process
- Placing merchandising where guests are most likely to be influenced
- Using crew suggestive selling
Answers at Your Fingertips Through cokesolutions.com, you have easy access to a variety of marketing tips, ideas, tools and solutions that you can apply from the chain to the outlet level to help build your total beverage business.
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