KEEPING YOUR BUSINESS ONE STEP AHEAD

You Benefit from Our Investment
A deep understanding of consumer behaviors and the foodservice industry’s unique needs shape our product and program innovation. With significant ongoing investment in research, Coca-Cola Foodservice continues to stay ahead of emerging trends in those key areas affecting your beverage business—product, packaging, crew, menu pricing, technology and more. As a Coca-Cola customer you have access to our insights based upon:

• 25-30 proprietary foodservice industry studies per year
• Subscriptions to industry leading studies such as CREST® from The NPD Group
• More than 100 reports covering the industry, consumers and beverages from The NPD Group, Technomic, Nielsen, Yankelovich MONITOR , Iconoculture and TRU—to name a few

Actionable Insights
Did you know?

• Total beverage incidence increases with age*
• Baby Boomers and Matures represent ~39.1% of the population in 2010. Traffic among this segment was up almost 4%, while traffic for consumers <50 declined 3.2%**
• Traffic for parties with kids decreased by almost 7% across all channels last year—significantly more than adult-only parties***
• 27% of total restaurant occasions are carryout, but 45%+ of all carryout occasions don’t order a beverage****

Together we translate insights like these into actionable and differentiating marketing solutions for your business to drive growth.

*NPD Group/CREST®, 12 mos yr ending May 09
**U.S. Census Bureau; NPD Group/CREST®, 12-mos yr ending May 09, Total Restaurant excluding QSR Donut, Gourmet Coffee/Tea, Retail
***NPD Group/CREST®, 12-mos yr ending Aug 09, Total Restaurant excluding QSR Donut, Gourmet Coffee/Tea, Retail
****NPD Group/CREST®, 12-mos yr ending May 09, % No Beverage, Total Restaurant excluding QSR Donut, Gourmet Coffee/Tea, Retail