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Home> Our Advantage> Proactive Marketing Solutions
 
Proactive Marketing Solutions

HELPING YOU MAXIMIZE YOUR BEVERAGE SALES

Proven Programs and Promotions
Coca-Cola Foodservice begins with the fundamental programming that has been proven to drive consumer engagement and excitement. We also proactively apply insights to create cutting-edge programming and tools that meet emerging consumer needs to further drive sales.

 

Packaging Your Guests Want
From multiple sizes of trademarked cups, to branded contour glasses, to portable carryout options—our package and vessel variety fits your guests’ lifestyles to optimize sales. Recent trial results:

  • FridgePouch increased to-go gallon sales by as much as 11% versus previous year*
  • 4-Cup Carrier increased to-go drink units by as much as 13% versus previous year**

 

Put Our Expertise to Work for You
As one of the world leaders in marketing, Coca-Cola understands the power of promotional communications and can provide you with access to unparalleled marketing properties that excite your guests. Our best-in-class tools and tactics will ensure you get the most value out of every guest visit. Your Coca-Cola Foodservice representative will work with you personally to help you choose the right solutions for your business.

*QSR Chicken sub-channel; tested in 15 outlets, rolled out to 800; December, 2008 test with rollout Jan-Dec, 2009
**QSR Chicken sub-channel; rolled out to 1000 outlets; December, 2008

 
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