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Home> Grow Your Business> Specialty Beverages
 
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Seeking a refreshing way to stir up profits? The Coca-Cola Specialty Beverage™ Program offers the perfect recipe to stimulate sales, maximize profits and satisfy your guests desire for more flavor and variety with signature drinks. It's easy to get started by using the Coca-Cola beverages you already serve combined with other ingredients you probably have on hand. Pour, mix, garnish and serve - it can be that simple to blend up tasty new concoctions that command a premium price.

This portion of the Cokesolutions.com website is devoted to Specialty Beverages. It's loaded with exciting recipes, many created through our partnership with the renowned chefs at the famed Culinary Institute of America (CIA). Visit often for new selections. In addition, you'll find actionable insights and forward-thinking trends to remain competitive and stimulate traffic. We also offer ideas and information to mix up your beverage menu with high-margin products. Check out tips from our experts and learn how other foodservice operators have experienced success with their Specialty Beverage programs. Get started today to pour more into your bottom line.

The Coca-Cola Specialty Beverage™ Program delivers advantages to your business, while addressing the needs of your customers. Specialty Beverages feature Coca-Cola products mixed with syrups, spices, fresh fruit or ice cream to create unique, flavorful soft drinks, colorful lemonades, delicious smoothies, dessert beverages and more. All recipes use favorites from the Coca-Cola portfolio as the base, such as Coca-Cola®, Coke Zero™, Diet Coke®, Sprite®, Minute Maid® Smoothies, Minute Maid® Lemonades and Juices and Gold Peak® Iced Teas.

Special benefits to your bottom line:

  • Creates buzz that stimulates traffic and encourages return visits
  • Enhances beverage purchase incidence
  • Increases average ticket
  • Offers opportunities for premium pricing, resulting in higher profit margins
  • Provides a competitive advantage
  • Creates new revenue opportunities through menu additions, as well as snack and dessert selections

Beverage innovation made easy:

  • No special equipment or crew
  • Maximizes use of existing ingredients and garnishes
  • Cost efficient
  • Quick and simple to implement

Mix it up! Great ideas for Specialty Beverages:

  • Add to your menu to enhance beverage variety
  • Offer "Drink of the Month" options
  • Create seasonal or holiday selections
  • Focus on a daypart or specific occasion
  • Consider recipes with family appeal

 

   
   
   

   
   
   
 
Lemon Berry Fizz